Director, Lifecycle Marketing
5 days ago
The Director of Lifecycle Marketing plays an integral role at Headspace and sits within the Product Growth team. You are responsible for leading your team through long term strategic planning and prioritizing initiatives that ladder into the company strategy. This includes setting and achieving objectives and key results, resource planning and allocation, weaving in the customer journey across CRM channels, and ensuring that we’re delivering the right message to our members through the right channel at the right time. You will also be accountable for managing a team that designs, implements, and maintains product and marketing campaigns that drive user engagement, partnerships, conversion to our paid subscription, and retention. In this role, you will partner closely with stakeholders across the Product, Marketing, Content, Engineering, Data Science and Creative teams each day.