Articles about Golden Pet Brands

Develops, scripts, directs, and optimizes paid social video ads for pet food brands. Responsibilities include creating acquisition-focused concepts, directing UGC and larger shoots, collaborating with editors, analyzing Meta performance data, iterating creative, and maintaining a testing pipeline. The role also uses AI tools for ideation and rapid creative development, with occasional travel and driving required for filming and interviews.

The Senior Brand Manager owns strategy, growth, and P&L performance for scaled and emerging brands. Responsibilities include setting channel and revenue goals, leading campaigns and product launches, managing product pipelines and stage-gate approvals, overseeing talent and creative deliverables, optimizing e-commerce and customer engagement, monitoring KPIs, and mentoring Assistant Brand Managers. The role coordinates with retail, supply chain, customer experience, acquisition, PR, and social teams.

Manages onsite office and production studio operations, including workplace services, employee inquiries, vendors, supplies, facilities coordination, hospitality, guest and talent arrivals, catering, events, meetings, and studio activities. Maintains organized, welcoming spaces and documentation while partnering with People, Production, IT, Facilities, and external vendors to resolve issues and improve employee, guest, and studio experiences.