Email Marketing specialist
1 week ago
Setting reasonable objectives and campaign goals.
Conduct extensive testing and analysis of email marketing efforts including delivery, creative layout, subject line testing, open rate, click-through rate and segmentation performance to develop best practices for ongoing optimization of email campaigns.
Ensuring that the finished project meets campaign goals while exceeding the industry’s best practices.
Working with Compliance to guarantee email creatives comply with CAN-SPAM and other regulatory standards.
Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, and open rates).
Suggesting recommendations for increased performance.
Developing and implementing email automation.
Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize sales.
Evolving the email program to ensure that we stay a step ahead of the competition.
Conducting regular in-depth reviews of the email program.