dot. cards

United States
24 Total Employees

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2 Days AgoSaved
In-Office
Los Angeles, CA, USA
Consumer Web • Internet of Things • Productivity • Retail
Lead the lifecycle marketing function across mobile apps, subscriptions, and ecommerce. Own customer journeys, activation, conversion, retention, renewal, and win-back programs. Develop personalized email, SMS, push, and in-app communications; establish funnel KPIs; analyze cohorts and experiments; and partner with Product, Engineering, Data, and Design to improve customer engagement and revenue. Manage Customer.io, segmentation, personalization, messaging quality, and the lifecycle roadmap from strategy through execution.