General Manager, Emerging Markets
3 days ago
Market Lead - Drive executive leadership to deliver successful execution towards Emerging Market performance targets through functional team responsibilities including: local marketing, local customer service, and localized content operations.
Acquisition Marketing - Lead the market growth of new Customer acquisition through efficient, measureable, and scalable marketing/advertising channels including paid advertising, paid social, CRM, on-site marketing, and referral/affiliate.
Marketing Platform Partnerships - Lead strategic business development activities to drive Customer and sales growth; partnerships across open marketplace, payment, shipping, affiliate network, mobile distribution, and other platforms.
Go-To-Market - Lead the end-to-end success of new marketing program launch; marketing/promotions, campaign localization, local program operations, customer service, and local market customer feedback.
Site Content & Marketing Campaign Design - Develop and continuously optimize iHerb e-commerce store content operations, marketing campaign localization, market pricing, and local promotion policy that is locally relevant and market competitive.