brightwheel Benefits Overview

Own the full marketing function across brand, demand generation, lifecycle, and product marketing. Build an AI-native marketing operating model, scale qualified pipeline generation for SMB and mid-market segments, develop marketing leaders, define brand and category strategy, and partner with Sales and RevOps on go-to-market alignment, launches, messaging, enablement, and revenue accountability.

Lead Expansion Revenue Operations by designing scalable sales processes, lead scoring, routing frameworks, funnel analytics, and AI-driven workflows. Partner with Sales, Finance, Product, and executive stakeholders to improve go-to-market decisions. Present insights to senior leaders, monitor production systems, and hire, coach, and develop a high-performing team.

Own Brightwheel’s demand generation function, including pipeline and revenue targets, budget, team leadership, channel strategy, and performance measurement. Diagnose and modernize the existing function, shift from MQL-based marketing to signal- and intent-based approaches, launch emerging channels, integrate AI and agentic tools into marketing workflows, and partner with Sales on funnel definitions, service levels, and conversion quality.