Jobs at Bobbie

Leads Bobbie’s in-house UX/UI function, designs subscription experiences across web and mobile, and owns the design system and Figma standards. Conducts customer research, usability testing, funnel analysis, competitor analysis, and A/B testing to improve conversion and retention. Partners with Product, Creative, Lifecycle, Marketing, and Engineering on personalization and subscriber journeys. Manages agency partners, mentors designers, establishes workflows and accessibility standards, and guides projects from problem definition through delivery.

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.

Leads consumer, category, market, and growth insights across infant formula and new ventures. Supports qualitative and quantitative research, opportunity sizing, commercialization, pricing, go-to-market strategy, KPI dashboards, syndicated data analysis, campaign evaluation, launch measurement, and executive reporting. Partners cross-functionally with Innovation, Marketing, Sales, Product Development, Finance, research agencies, and data providers to translate intelligence into actionable growth recommendations.

Leads Bobbie’s creator and community marketing function during an approximately eight-month maternity leave cover. Owns creator programs, influencer partnerships, ambassador initiatives, IRL events, community strategy, budgets, compliance, performance measurement, and team development. Partners with brand, growth, retail, product marketing, legal, and regulatory teams to drive awareness, launches, engagement, and growth through creator-led programs.

Leads Bobbie’s new ventures innovation pipeline from consumer insight and concept development through commercialization, launch validation, and transition into the core business. Develops business cases, financial models, positioning, pricing, channel strategies, and go-to-market plans. Coordinates cross-functional teams, owns post-launch testing and performance reporting, and determines whether innovations should be iterated, scaled, or stopped. Builds repeatable innovation processes and external partnerships across product, research, marketing, operations, finance, regulatory, and supply chain.

Owns Walmart and Target relationships, Mass channel P&L, forecasting, trade investment, joint business planning, category strategy, retail media, and retailer execution. Leads shared Shopper Marketing and Sales Operations teams while partnering with Supply Chain, Finance, Category Management, and Brand Management. Drives revenue, share growth, fill rates, promotional efficiency, launch execution, and retail sales strategy in a remote, scaling CPG organization.