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Retail
Leads Bloomingdale’s regional experiential marketing and special events strategy. Translates enterprise campaigns into local events, partnerships, sponsorships, and in-store activations that increase brand awareness, customer acquisition, loyalty, and sales. Manages regional investment, measures event impact, advises leadership, builds community relationships, and leads the regional event function through coaching, execution standards, and process improvement.
Retail
Coordinates localized marketing campaigns, in-store events, activations, sponsorships, community partnerships, media outreach, and influencer collaborations. Supports event planning and execution, tracks post-event results, builds customer loyalty and acquisition, promotes sales, and strengthens Bloomingdale’s local brand presence. Collaborates with store leadership, internal marketing teams, vendors, community organizations, media partners, and external stakeholders. The role is primarily in-store with one remote day weekly and requires schedule flexibility around events.
