12twenty Benefits Overview

Develop and maintain relationships with HR and Talent Acquisition leaders, conduct discovery and product demonstrations, manage full sales cycles, negotiate proposals and contracts, and meet revenue targets. The role collaborates with Implementation, Customer Success, and Product teams while providing market feedback. Candidates should have SaaS sales experience, preferably in recruiting or HR technology, strong communication skills, and a demonstrated history of quota attainment.

Lead product strategy, roadmap, discovery, development, launches, and iteration for career services and recruiting products. Own end-to-end product initiatives, collaborate with engineering, design, marketing, sales, and customer success, and use customer insights, competitive research, analytics, and KPIs to improve outcomes. The role requires experience in B2B SaaS recruiting or talent acquisition software and hands-on development of AI-powered tools or workflow automations.

Own and scale 12twenty’s B2B demand generation engine across paid media, ABM, webinars, events, lifecycle marketing, content, and other channels. Build integrated campaigns tied to pipeline and revenue goals, optimize funnel performance, improve attribution and reporting, manage budgets, and partner with Sales, Marketing Operations, Revenue Operations, Product Marketing, and Content. The role requires strategic judgment, analytical decision-making, hands-on execution, and ownership of measurable growth.