I like coming up with business philosophies that are replicable for other companies.
Today I got inspired to create a formula for a marketing philosophy I’ve always followed in all my companies.
As an entrepreneur and marketer of 10 years, I’ve come to understand a thing or two about getting people to remember you.
We all yearn for a life of meaning and for serious entrepreneurs, what’s meaningful to us is creating a company that will be here long after we’re gone.
It’s a personal motivation that goes beyond monetary gains: To leave a legacy.
Besides delivering a great product or service, your company can leave a legacy (good or bad) by branding.
Here's the marketing formula I came up with:
(Consistency + Transparency) + Time = Brand Legacy.
Consistency
All the tangible expressions of your brand such as logos, promo videos, ads, social media updates ect. needs to be consistent.
These collective expressions of your brand should make up a persona that your customers find appealing.
In other words, someone should be able to describe your brand as if it was a person; preferably a person they love.
Transparency
Letting your customers see your flaws and quirks along with admitting to mistakes and saying sorry helps build trust.
No one is perfect, no company is perfect and your customers know this.
Don’t pretend to be perfect. Don’t pretend to be something you’re not. Be transparent.
Time
The combination of consistency and transparency (a logical understanding of the brand and a feeling of trust) will grow overtime.
The problem is: time takes time.
So, you can’t leave a legacy if you’re not in it for the long run.
