Over the next few weeks, I’ll be blogging about a handful of predictions relating to social media marketing and the user experience in 2015. I’ll link back to articles and data you can explore at a deeper level to form your own conclusions. As a strategist, I’ve found articles like these more useful and hope you will too.
My first prediction takes on Privacy with a capital P. Or what I like to call the hairy arm versus Band-Aid tango. My prediction is that despite the growing concerns about privacy and lack of awareness of it at the very basic level, we’ll continue to capitulate data, albeit reluctantly, for greater tech-related access and performance in 2015. Why? So we can stream faster, work remotely, streamline in-app experiences, check in and download easier than before.
A recent Pew Study found that the “majority of Americans feel their privacy is being challenged.” The study, called “What Americans Think About Privacy,” dissects how different generations and demographics perceive privacy; defining it and calling out concerns based on personal experience. Not surprisingly, younger generations are more relaxed about handing over data than their older counterparts, but equally cautious.
Another study from Pew asked Americans, “What’s Your Web IQ?” and focused one question on the definition of a privacy policy. The question reads: “When a company posts a privacy policy, it ensures that the company keeps confidential all the information it collects on users.”
