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A new startup in Los Angeles called IRIS.TV wants to give video publishers the tools to make streaming video more personalized and keep viewers hooked for longer. The company is coming to market with $1.7 million in seed funding from angels in the media and finance worlds.
IRIS.TV was founded by the folks behind Jukebox TV, which sought to provide a continuous stream of interesting videos to consumers. After a few years working on a consumer-facing product, the team decided to take all their learnings and technology and apply it to the B2B market instead.
