If you’re going to be a millennial stereotype, you may as well do it for a good cause.
Saatchi LA has teamed up with Toyota to create the #Selflessie campaign, a new initiative aimed at bringing a philanthropic twist to the average selfie.
For every Instagram selfie hashtagged #Selflessie between now and January 4th, Toyota will donate $50 to the Boys and Girls Clubs of America.
Originally Toyota pledged to donate up to $250,000 but after seeing the initial success of the campaign, they have raised the number to $500,000.
“We have become a society of photo sharers, and one of the most popular photography styles is the selfie," said Jason Schragger, Chief Creative Officer, Saatchi & Saatchi Los Angeles, in a statement. "We take them to show off or simply to capture life’s most memorable moments. By co-opting this behavior, and flipping it, creating a powerful agent of positivity and selflessness this holiday season, #Selflessie can turn this activity into something truly meaningful."
Celebrities including Kelly Rowland, Debby Ryan and Paul Wesley have already helped Toyota spread the campaign’s message this holiday season.
When you’re posing for your Christmas morning or New Years Eve selfies this year, remember to add one little hashtag to make a big difference.
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