Marissa Carlson has been appointed as the chief marketing officer at TigerConnect, a company specializing in communication solutions for the healthcare industry. Carlson brings extensive experience in healthcare IT and SaaS marketing to her new role. She will oversee TigerConnect’s entire marketing strategy.
TigerConnect’s collaboration platform serves doctors, nurses, care teams and patients with tools for care communication, patient engagement, scheduling, alarm notifications, nurse calling and more. TigerConnect works to help more than 7,000 healthcare organizations improve their clinical workflows and patient outcomes.
Before joining TigerConnect, Carlson led global marketing efforts at Intelerad, a medical imaging software company, where she played a key role in the company’s expansion into the acute care market.
In her new role, Carlson will manage brand positioning, customer and product marketing, demand generation, business development and go-to-market execution. Her expertise will help TigerConnect strengthen its market position and adapt its offerings to better meet the needs of healthcare providers and patients.
