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What makes up the top 10 most subscribed to channels on YouTube is pretty clear. Four of the top 10 YouTube channels are VEVO music videos channels for pop stars Katy Perry, Eminem, Rihanna and One Direction. Five out of 10 channels are made up of home grown comedians like PewDiePie. One channel is the ‘YouTube Spotlight’ channel.
Though it is probably safe to assume many of the views going to the VEVO music video channels are simply people using YouTube as a free music player, the views going to the comedians point out what is unique to YouTube.
What is unique to YouTube is a sense of authenticity. Perhaps the best-known secret to YouTube stardom is the importance of sincerity. The comedians in the top ten rarely change their appearance at all before shooting their videos. They are often shooting in their kitchen, pajamas or on-the-fly, and in addition to their hilarious antics and commentary is why they have so many die-hard fans.
It is also worth noting that none of these comedian acts are part of a Multi-Channel Network, which many LA tech startups facilitate. Each of these comedian channels are based around a strong personality that primarily came up on their own. MCNs offer marketing and production help for YouTube stars that tend to have potential but have not yet made the leap to self-sufficiency. These independent content creators appear to have tapped into an audience on their own and don't need the support of a MCN. In fact, many of them have spun out separated affiliated channels to further distribute their content.
Because Los Angeles content creators are so important to YouTube we wanted to give you a peek into the wild and new ecosystem that is taking the tech world for a loop; here are the top 10 YouTube channels by subscription according to Social Blade.
10. nigahiga
[video:https://www.youtube.com/watch?v=ht3gSubiLwo]
Comedian Ryan Higa is known for his 'honest video' parodies, rants, funny music videos and user generated challenges.
Estimated yearly earnings: $159,400 - $1.3 million
Subscribers: 12,607,659
Total Video Views: 1,855,799,584
9. EminemVEVO
[video:https://www.youtube.com/watch?v=uelHwf8o7_U]
Eminem's music videos
Estimated yearly earnings: $518,200 - $4.1 million
Subscribers: 12,900,744
Total Video Views: 3,799,831,027
8. KatyPerryVEVO
[video:https://www.youtube.com/watch?v=0KSOMA3QBU0&list=PLwiBGptTigOp7z4gW0KyagJGhUwCSyM_5]
Katy Perry's music videos
Estimate yearly earnings: $956,500 - $7.7 million
Subscribers: 13,061,597
Video Views: 3,673,242,554
7. JennaMarbles
[video:https://www.youtube.com/watch?v=XdyPkCKhIdY&list=UU9gFih9rw0zNCK3ZtoKQQyA]
Jenna Mourey, or Jenna Marbles as she is know on YouTube, is the most viewed female YouTube star. Her quirky, funny, profane laced rants about life as a girl and relationships have built a die-hard fan base.
Estimate yearly earnings: $150,800 - $1.2 million
Subscribers: 13,564,493
Video Views: 1,500,054,185
6. OneDirectionVEVO
[video:https://www.youtube.com/watch?v=W-TE_Ys4iwM&list=UUbW18JZRgko_mOGm5er8Yzg&index=19]
One Direction's music videos
Estimated yearly earnings: $453,500 - $3.6 million
Subscribers: 13,616,501
Total Video Views: 3,037,775,540
5. RihannaVEVO
[video:https://www.youtube.com/watch?v=yd8jh9QYfEs&list=PLF6F7A8889707F1D1]
Rihanna's music videos
Estimated yearly earnings: $508,300 - $4.1 million
Subscribers: 14,240,010
Video Views: 5,223,709,152
4. smosh
[video:https://www.youtube.com/watch?v=yaIZEzs0w1E]
The duo of Ian Andrew Hecox and Anthony Padilla are popular for their short comedy sketches, often revolving around zombies, the bizarre and nonsensical.
Estimated yearly earnings: $614,500 - $4.9 million
Subscribers: 18,359,721
Video Views: 3,457,199,093
3. holasoygerman
[video:https://www.youtube.com/watch?v=xSsBcyGbD5M]
Germán Garmendia, is a Chilean comedian known for his dramatic skits, usually featuring himself playing several characters. His speaks in Spanish in nearly all his YouTube videos.
Estimated Earnings: $322,500 - $2.6 million
Subscribers: 18,597,202
Video Videos: 1,321,183,149
2. YouTube Spotlight
[video:https://www.youtube.com/watch?v=oKdWkbK74tg&list=UUBR8-60-B28hp2BmDPdntcQ]
Branded as "the Best of YouTube everyday" YouTube Spotlight is well-subscribed to for its ability to skim the cream off the top of the endless pool of YouTube videos. Remember the second largest search engine in the world is YouTube, so having a currated channel like YouTube Spotlight helps users quickly find vetted videos.
Estimated Earnings: $18,900 - $151,400
Subscribers: 22,080,416
Video Views: 440,882,490
1. PewDiePie
[video:https://www.youtube.com/watch?v=MkXVM6ad9nI]
PewDiePie, pronounced, pew-dee-py, is hosted by Swedish video game commentary Felix Arvid Ulf Kjellberg. This YouTuber has made a living off filming himself playing video games while adding absurd and hilarious commentary. PewDiePie is the most subscribed to channel on YouTube.
Estimated Earnings: $2.3 million - $18.6 million
Subscribers: 29,031,029
Video Views: 5,319,465,594
