In just 12 months since being founded, Los Angeles-based Tastemade has carved out a place for itself as the go-to place for high-quality videos about food on Facebook. Now it’s looking to expand onto new platforms — like mobile — and grow its existing user base with an additional $10 million in funding led by the Raine Venture Partners.
Tastemade is best known for running a multichannel network on YouTube that is all about food. But with the investment and the launch of a new mobile app, the company is looking to diversify not just where its videos are seen, but also how creators can make content for its portfolio of products.
First, the funding: Tastemade has brought on an additional $10 million in a round led by Raine Venture Partners, which is the venture arm of media and technology merchant bank The Raine Group. Other Raine investments include textPlus, Vice, OpenSky, and Parchment. The round also included previous investor Redpoint Ventures, which led the company’s $5 million Series A round.
