Pay per click (PPC) advertising is one of the smoothest and fastest ways to send traceable web traffic to your website. Using powerful marketing tools like; Google AdWords and Bing Ads/Yahoo.
For a bidding fee, Entrepreneurs can display ads on search engines marked "Sponsored" which is usually at the top and bottom sections of search results. When someone clicks on the Ad to your website, you will be charged for that click on a bidding rate.
To get the results, you will have to implement a PPC strategy as to make sure you don't burn through your funds without results. If you make little mistakes and can't fix them, you might end up spending a huge amount of your PPC budget without any conversions.
Don't start PPC advertising on your own, unless you have studied and experimented with different strategies. To help you take the weight off, here are 5 mistakes most businesses make when setting up a PPC campaign without an expert.
