The Social In Real Life Category

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Published on Feb. 15, 2013

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via LA Tech Rise

Facebook & Twitter dominated Web 2.0 social with the status update and Foursquare is leading mobile social with the checkin. However an important shift is happening that is very visible in the early adopters in LA Tech: Social Networking In Real Life.

Post Web 2.0 is about meeting in real life. Not updating your status and tweeting. Meetup nailed this last year – in Scott Heiferman’s words “2012 was the year Meetup took off.” An exponential number of people started meeting up in real life and got off their phones to hike, network, and participate.

This era of technology is about social, in real life.  Social IRL is the mega category that is just beginning to get legs. It’s a shift from the last generation of social:

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