Well, it’s not going to write itself.
Let’s face it. Drafting a social media plan is scary whether you’ve done it before or not. For the busy entrepreneur, this could be alien territory and you could waste time just figuring out where to begin.
I wanted to share something I invented for my clients you might find helpful, called a Social Media Activation Plan. Ever use one? It's a handy template I use as a collaboration tool with clients for conversations about using social media marketing to grow a business. Click to download and please feel free to use it.
But remember this: People invest in what they fully understand. Thats your stakeholder. Your VC. Your team. Your customers. The Social Media Activation Plan sophisticates and streamlines your strategy so you can get to smart execution sooner. Plus, it makes it easy to explain your strategy to those with vested interest in your brand or product whether they get social media or not. If anything, it saves time.
So use it to get you started and reach out if you want to learn what kind of winning tactics maximize each of the plan focus areas to make it even more powerful.
Jessica Payne is an independent marketing communications and digital strategy consultant in Los Angeles. Tweet her @jpaynebu or leave a comment below to find out more about her smart, scalable social media strategies built for impact.
