Optimizing your website and blog is an essential element of your content marketing strategy to get your website ranking on search engines. While SEO is rapidly changing with algorithm updates, it's still the top way for online marketers to bring organic targeted visitors to your company’s sites and to direct them towards your sales funnel if they become potential customers.
SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO (Bad SEO). Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite (Losing web traffic and potential customers.
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