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Santa Monica-based ad platform PaeDae rebranded to The Mobile Majority (TMM) this week to emphasize its focus on the rapidly expanding mobile ad market. As TMM, the company is out to grow aggressively: with an $8 million round, closed this week, the 30-person team will double its employee base over the next six to eight months.
CEO Rob Emrich said the addition of “incredibly talented engineers from leading ad tech companies,” along with the existing team’s expertise, will give TMM a competitive edge in the fast-growing mobile ad tech industry.
The company is working on a new suite of products, including its new AdKit product, which allows universal ad delivery across networks and SDKs. Emrich also hinted that the team is working on another “stealth product” in beta right now, which will “allow for TMM to do 1:1 marketing to real people.”
Since 2012, TMM (under the PaeDae name) has found success with ad campaigns for major brands in consumer packaged goods, OTC pharmaceutical, banking and entertainment industries; PaeDae’s ad engagement rates were over six times higher than the industry average because of its innovation with digital rewards, incentives and interactive games.
Now with new products like AdKit and AdScore, which protects brands from mobile fraud and partial ad visibility, TMM is upping industry standards of transparency, engagement and visibility.
“Mobile advertising’s quality and creative standards are not sufficient,” said Rob Emrich, CEO of The Mobile Majority. “With our latest launch, brands can tell their story using the powerful devices we all carry without the complexity of working with 20 different vendors or the inherent fraud that plagues our ecosystem.”
