QYOU Media, a media, marketing and entertainment company, has announced the promotion of three key executives and the launch of a new business intelligence unit.
Lexi St. John has been promoted to executive vice president of QYOU and will continue serving as general manager of QYOU Studios, the division responsible for creative production and executing creator campaigns. In her new role, St. John will focus on scaling the business, driving operational excellence and fostering organizational efficiencies.
Morgan Barclay has led campaigns for clients such as Paramount, Warner Brothers, Ubisoft and Activision. Barclay has been promoted to senior vice president of strategy where he will expand his team to meet client demand for worldwide campaigns and collaborate with partnerships, account management and creative teams to secure new business and drive innovation.
Chris Smith has been promoted to vice president of QYOU Studios and will manage all execution departments including production, talent, editorial and creative strategy.
The company’s new business intelligence unit aims to provide innovative and effective social campaigns and data-driven measurement to clients in the entertainment, gaming, automotive and retail industries. Its goal is to keep QYOU Media at the forefront of industry trends and help it deliver impactful results for its clients.
