ProRata has secured a $40 million Series B funding round led by Touring Capital. The financing will fuel the launch of Gist Answers, the company’s new AI-as-a-service offering designed to create revenue streams for publishers by allowing them to embed custom AI search, summarization and recommendation features directly into their websites.
ProRata specializes in developing AI solutions for search, advertising and attribution. The company works to build a sustainable and ethical AI economy that respects content creators by licensing and transparently attributing the content used in its AI services. Since its founding, ProRata has raised over $75 million from investors.
With the new capital, ProRata plans to accelerate its mission to foster a sustainable AI economy for publishers and creators. The Gist Answers service, which works in conjunction with ProRata’s Gist Ads platform, a solution that can transform AI-generated answers into ad inventory and offer publishers a way to monetize their content in the evolving digital landscape.
