If you’re in the online marketing world, no doubt you’re always trying to brush up on your education and stay on top of new online marketing tips, trends and hacks. In fact, if you’re not doing this—you’re in the wrong space! (Joking. Not Joking).
For those of you looking to boost your brainpower, we’re excited that our MatchCraft SVP, Brad Petersen, recently joined the Podcast B2B Channel Wisdom, a podcast dedicated entirely to powerhouse marketing leaders.
In the podcast, he shares the inner mechanics of search engine marketing, such as:
- How to build up your ROI in the digital marketing realm
- How to skyrocket your SQL ratio—even up to 70!
- The art versus the science of search
- How to hit every nook and cranny of the search funnel
About Brad Petersen
Brad Petersen is Senior Vice President at MatchCraft. An entrepreneur at heart, he offers more than 26 years of sales, marketing and product development—and the last 20 have been in online marketing.
He’s seen it all, from the digital world’s birth, to the exploratory early years to the rise of search engine marketing. In other words: this guy knows digital.
Brad also knows a thing or two about startups. He’s a master at developing and implementing strategies to revitalize stagnant businesses. He also brings extensive international business experience, and a global network, to MatchCraft. He’s got leadership chops and is a strategy powerhouse—the MatchCraft team is lucky to have him in our corner!
About B2B Channel Wisdom Podcast
Channel Wisdom Podcast is run by CCI, a channel management company that provides channel technology, expertise, and program support services to create and manage global channel programs that engage partners, simplify channel management, and significantly increase operational efficiency.
Huge shout out to CCI’s host Steve Kellam!
If you have a question or wish to keep the conversation going with Brad, let us know your feedback on Twitter!
