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Celeste Cefalu was a teenager when the movie "Clueless" hit the theaters back in 1995 and something clicked in her mind when she first saw the virtual closet the main character had. She wanted to have something similar, a computer program that would allow her to easily take control of her wardrobe, but "nothing like that was built," she said in an interview with WestJournal. Almost 20 years later, she decided to make her dream come true. She quit her job in January, learned how to code at General Assembly and created Boudoir, a free app that brings your clothes back to life. Boudoir debuted on the App Store on August 7th (2014) and already has more than 300 hundred users, and that's without a strong promotion. "I am actually really proud of that number," she said before pointing out that the best of Boudoir is yet to come.
"I am treating this period right now as a public beta. I am really looking to take the learning from this period and incorporate it to the second release that I am hoping to happen within the next month and a half, " she explained. Her sister and Co-Founder -a marketing professional- will help her to put together a strategy to build brand awareness.
Continue reading and watch Cefalu presenting the app here
