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Mingyian, a platform that connects Western celebrities to their fans in China, has raised $500,000 in seed funding from #DominateFund,RRE Ventures, M. Night Shyamalan, Foley Ventures, and Eric Yao, an executive at one of China’s largest energy companies.
Co-founders Jenny Bai and Rebecca Eydeland say they realized celebrities and influencers already have a great hold in China and the ability to move products, but don’t know how to capitalize on it. The duo paired with Larry Namer, who previously founded E! Entertainment, and started Mingyian.
“How can they leverage [their popularity] if they can’t use any of the digital tools that are available to them in the U.S.?” Eydeland tells me. She says Mingyian seeks to bridge gaps in technology, where they will help celebrities find the right platforms to grow their brand, and in culture.
