Since its launch on March 22,
’s new app has seen more than 2.5 million uploads.
“The app is basically a natural extension of the mission we have for The Noun Project, which is to create, share and celebrate the world’s visual language,” CEO and co-founder Sofya Polyakov said.
Lingo allows people to use, organize and share their own visual assets — like photos, gifs, icons and more — in one location.
Polyakov said The Noun Project, a platform that helps people communicate visually, built its own synching and sharing capabilities in Lingo.
“One of the problems designers have is they create a bunch of visual assets, but then they have a hard time sharing them,” Polyakov said. “And what Lingo does, instead of having to look through all these file names and go on all these folder dives, you just visually search for the content you need.”
For example, one could simply search “logo” and Lingo will visually display them. Users can drag and drop or copy and paste the content into any app. Lingo automatically selects the correct file format for sharing.
A “pro” version of Lingo costs $9.99 per month and allows for unlimited assets to be added to a Lingo account. With the “pro” version, users can also use a “collaboration tool” and add guests to their Lingo collections, also called kits.
The app was built for the design community, which she said has been very supportive of her company. For $49.99 per month, users can set up a team account, which serves up to 25 members. According to Polyakov, teams at AirBnb, Dollar Shave Club, Snapchat, DogVacay, and Naritiv use a version of Lingo.
Polyakov said the company is not focused on revenue, but on how to best help the design community. One way to do that, Polyakov believes, is to build out a marketplace in the app.
“One of the things that happens right now is that a creative will come up with content that they want to distribute in a marketplace, but then when someone purchases it, they just download a zip file with all these assets,” Polyakov said. “We think it just makes perfect sense to be able to purchase something through Lingo, have it sync to your app automatically, and be able to use it and find it right away instead having to organize it yourself.”
The Noun Project also wants to build out third party integration, which Polyakov said would allow companies like Giphy to create their own channels of content.
Lingo currently only operates on Mac, but the team is expanding an online web component for all to use.
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