As of late, I've been focused on my startup and writing for Relevance, a new online digital marketing e-zine. The owners of Relevance asked me to write and share my keen insights on media relations and earned media as a business strategy.
My goal with that endeavor is to teach startup owners how to use earned media to dive business goals and how to measure for results. In this post, I will be linking back to my work at Relevance and will be updating this post as new information is published on the e-zine.
Bookmark this page, or remember it -- some how -- and come back often. By the way, share the information with your colleagues too.
- Three Ways to Measure Earned Media ROI
- Why Dominating the Media Will Drive Business Goals
- How Priming Works in Digital PR to Strengthen Your Brand
Ultimately, my goal is to align myself in a digital marketing and or earned media role with a company in the greater Los Angeles area. If you find these sources informative and useful, please share them with colleague and friends.
