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Snapchat expands offices in Venice and announces new sharing features
Snapchat settles in to the boardwalk by signing a ten year lease with a five year option at the Southeast corner of Abbot Kinney and Venice Blvd. [Snapchat signs lease to expand operations in Venice: LA Times]
Users will now be able to share articles from the Discover section of Snapchat with their friends. The number of shares will add a new data point of success for featured companies. Snapchat also announced that companies and users are now able to download and customize their Snapcodes for promotional purposes. [Snapchat update brings a share button to articles, videos from media: LA Times]
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Fullscreen purchases McBeard Media
The YouTube multichannel network and Playa Vista video creator, Fullscreen, has acquired media promotion company McBeard Media. McBeard was best known for its social media campaigns for companies like Coca Cola and Mary Kay. [Fullscreen Buys Social Media Promotion Company: Los Angeles Business Journal]
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Google Creative Director moves to Zealot
Google Creative Director Jeben Berg has joined Zealot Networks as the head of creative and marketing solutions. Berg will reunite with his former boss at Maker Studios, Danny Zappin. [Zealot Hires Google Creative Director: Los Angeles Business Journal]
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Two new matchmaking apps in LA
2Truths and Align take new approaches at online dating in Los Angeles. 2Truths sparks conversation with a classic icebreaking game wheareas Align looks to the stars for zodiological matches. [Built In LA]
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Los Angeles' most active investor: Upfront Ventures
Upfront, the Santa Monica VC firm, has tallied 30 deals over the last six years, making it LA's most active investor. By focusing on early round funding, Upfront has been able to spread out their investments throughout Southern California. [Upfront Most Active Investor in L.A. Tech Companies: LA Business Journal]
