Story by Benjamin F. Kuo
Can a hardware device and your smartphone make it easier for you to optimize your productivity, and improve your concentration? A new, Los Angeles startup, Melon, thinks so, and just booted up an effort this week to raise funding for its brainwave-monitoring headband and smartphone app. We caught up with founders Arye Barnehama and Laura Michelle Bermanearlier this week to hear more about what Melon is hoping to do with its brain-reading headband.
What is Melon?
Arye Barnehama: Melon is all about turning the invisible activity of the mind, into something visible and meaningful in your everyday life. Laura and I both have cognitive science background, and this really sparked our desire to build something around allowing people to understand their brains better, and live better day-to-day. It's all about the quantified self moment. You might be familiar with the devices from Jawbone, Nike Fuel, Fitbit...
