KIKI World, a blockchain-powered beauty company, has announced a $7 million funding round led by a16z crypto and The Estée Lauder Companies’ New Incubation Ventures. The funding will support the development of KIKI’s digital and physical experiences as well as the company’s mission to reshape traditional online consumer interactions. Other investors include Double Down, 2Punks Capital, Advancit, RedDao, OrangeDao and GMoney.
KIKI aims to connect consumers and brands through its platform, allowing users to co-create beauty products, receive rewards for engagement and participate in product development. The initial launch of KIKI World in 2023 featured beauty products created by the community.
The company’s proprietary platform and blockchain infrastructure provide a way for consumers to engage with brands outside of traditional online interfaces and social media. KIKI plans to release new platform tools and applications beginning in April 2024, enabling creators, brands and fans to connect with one another and launch campaigns.
