As the new year approaches, you will need authoritative backlinks to compete on search engines.
In this post, we will go over on-site optimization and also explain more about bad backlinks that affect your website from ranking on Google search for targeted keywords.
ON-SITE OPTIMIZATION
On-site Optimization (SEO) is making sure your website pages, titles, tags, content and overall web structure is optimized for your target keywords for search engines.
Bad backlinks (inbound links or low authority links) can affect you site due to how your links are connected.
Some Small business websites can sometimes create unnatural links that will look sufficient, but instead of growth you find your business in a downward spiral. Other small businesses I've worked with, bought bad backlinks for their website and saw their rankings drop drastically within days of these links being indexed by Google and saw their rankings disappear for some of their well on-page optimized content.
In some cases, buying bad links might give you short term success but eventually it will not be pretty when google finds your bluff.
Best option - NEVER BUY BACKLINKS.
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