Over on the Lewis PR 360 blog I wrote a post about Google's new stance against guest blogging and explained how this is a huge gift for organizations looking to use this tactic as it was intended, not as link building, but relationship building.
The idea is simple. Content counts. Period. Not just any content, but information that helps readers make better decisions about engaging your organization.
Several tips I give in this guest post for Lewis PR include the following:
- Make Headlines Clear and Concise
- Write Like a Journalist
- Don’t Forget Lists; People Love Them
Obviously, there's much more to writing great content, but, as I wrote of Lewis 360, "It is important to remember, Google hasn’t killed guest blogging. Its move has made it better. Now guest posting is about building relationships, delivering content that helps people, that answers their questions, and giving readers the tools to be better. And that’s awesome."
Feel free to read the whole article when you get a minute. Your feedback is always welcome.
