What is the first thing homebuyers do when they decide to purchase their piece of the American dream? How do new buyers approach house hunting? According to the 2012 Profile of Home Buyers and Sellers, 100% of homebuyers on the market today use the internet to search. 89% of these people find real estate agents online to assist them in their search. Though yard signs, open houses, and newspaper or magazine advertisements can help new buyers and real estate agents come together, these measures are, at best, about half as effective as internet marketing. In fact, it is estimated that 90% of all buyers find their homes online. 89% of shoppers use mobile search engines while looking for homes, and 68% will download and use real estate apps throughout their home buying process.
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This data shows that it is vital for real estate agents and lenders to come together online and give homebuyers a one-stop-shopping experience. Convenience is everything to the modern purchaser, and online house hunting is by far the easiest way to find a new home. Homebuyers want to be able to search for real estate in their local market. They should be able to pull up a well-organized, easy to use webpage that features links leading to home listings, agents and lenders. The process should be seamless for the end-users. When the perfect balance between functionality and convenience is found, websites can help agents and lenders grow their businesses exponentially.
Customer relationships forged online can be highly beneficial to all parties involved.Refinance leads and mortgage finance leads streaming in from multiple top real estate websites are incredibly valuable to lenders. Likewise, purchase leads and seller leads flowing in from homebuyers looking over MLS listings on your site is amazingly valuable to motivated agents. Online lead generation is far more effective than traditional methods. No matter how well placed traditional advertisements may be, they will never reach 100% of homebuyers. Using proprietary algorithms,
Search Wire is able to narrow down and isolate the best possible leads for lenders and real estate agents. Agents and lenders should be able to easily follow-up on purchase leads and seller leads efficiently. High quality, targeted mortgage finance leads and refinance leads found using Search Wire's services are especially beneficial for lenders. Marketing efforts are so effective that closing ratios are between 5-15%. Included in their services are monthly lead guarantees and no long-term contracts.
Search Wire owns six of the top 30 apps in IOS and Android markets, and has several leading website brands for real estate search. Their team of designers, researchers and developers is highly skilled at creating effective, efficient mobile apps and websites to draw in the very best leads on the market.
