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Culver City-based sports content syndication platform AirMedia closed a $900,000 seed round yesterday. The company, which was just founded in December, “operates at the intersection of Native Advertising and Contextual Content Discovery for leading sports media.”
AirMedia's product has three components - and the funding will be used to launch two of them, co-founder and CEO Luke McDonough said. The video recommendation platform will be launched in July and the video portal will be launched in August.
AirMedia’s Syndication product allows users to broadcast content and its Content Discovery product points leading sports sites back to users’ original content. These offerings are the brainchild of AirMedia McDonough who was the founder and CEO of niche sports video network Sportnet and also the co-founder and CEO of contextual video syndication platform RealGravity. AirMedia co-founder and CRO Doug Neiman also was on the RealGravity team when it was acquired in 2012 by Scripps Networks (which owns HGTV, Food Network, Travel Channel and DIY Network).
Co-founder and CTO Lynn Gabay also brings a successful exit to the table as the founder and chief architect of financial market data provider Backtick, which was acquired in 2012.
Armed with this highly experienced team and two well-positioned products, AirMedia seeks to do three things as it grows: drive engaged viewers to content, provide the quality and scale demanded by video advertisers and distribute content to its network of publishers, directing viewers back to the original site.
The company is currently looking to fill two engineering roles on its team.
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