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Digital media is dramatically increasing the time that consumers spend interacting with brands. At the same time, however, the flood of digital noise raises the importance of each single brand interaction, making creative professionals the new corporate rockstar. Keeping up with the creative demand can be taxing on on even the largest companies, while vetting and managing outside agencies often creates more work.
Given this quagmire, it’s little surprise that online creative marketplace IdeaLists has been well received for its ability to matchmake between the world’s largest brands and premier creative professionals. The 15-month-old startup launched a completely redesigned Web platform over the weekend and announced $1.7 million in Seed funding. The round, structured as a convertible note with an a $8 million cap, included....
