Offering website visitors the option of click to call directly through to a customer services representative continues to yield significant results for businesses worldwide. Small to medium businesses are grasping the opportunity to move one step ahead of their competition by eliminating website visitor friction to pick up the phone and dial directly. Meanwhile, larger businesses are seeing the technology translate into millions of dollars in increased profit.
As is often the case with emerging technologies, there is still some ambiguity regarding the phrase “click to call.” Let that a look at the definitions.
The Different Technologies for Click to Call
Integration between telephony and the Internet (including voice over Internet protocol services such as Skype) and the integration between the Internet and cell phones has seen the evolution of click to call become more pervasive in modern computing.
Skype itself started offering a click to call feature where a desktop browser plug-in allows users to click any identified and correctly formatted phone numbers that appear within text while browsing the Internet.
Shortly thereafter, the widespread adoption in smartphone touchscreen technology saw Google integrating click to call features within its pay per click (PPC) advertising campaigns, a marketing effort which meant browsers were up to 65% more likely to convert.
But the click to call services that are taking online companies by storm are those whereby website visitors can click to call the company directly rather than having to manually punch in the digits of a phone number found on their desktop or laptop computers.
Statistics Reported by Companies That Adopted Click to Call
A number of well-known companies that adopted click to call services reported staggering figures on improved click through rates and the number of phone calls received each day.
● High-speed telecommunications provider, ComCast reported an increase of 270% in the average click through rates from its website
● Major US automotive insurance provider, Esurance reported a 25% improvement on the bottom-line of its marketing campaigns
● Market research company, Forrester reported a 143% ROI which allowed them to cover costs of their extensive click to call system implementation after only being used for 7 months, subsequently providing $2.5 million of increased revenue over a 3 year time period.
