“What’s Trending”, the Emmy-nominated, interactive, live YouTube talk show, has received an investment from Bedrocket Media Ventures. The move is designed to help it expand and engage viewers across multiple platforms around the world. The two parties describe the move as a strategic investment, but have not disclosed the exact amount, only that it’s a seven-figure deal.
Run by CEO Damon Berger and Executive Producer Shira Lazar, “What’s Trending” looks at the day’s stories and talent from the most viewed YouTube videos — think of it almost like MTV’s TRLshow. The company says that it receives more than 2 million views each month and broadcasts daily on YouTube.
Berger said in a statement:
We’ve built a solid foundation for What’s Trending over the last three years and aligned with fantastic partners, including YouTube, Samsung, and Ford. Brian [Bedol] and the Bedrocket Team understand our vision, and their investment will enable us to bring it to life.
