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AMC Networks and Plus Capital led a $4 million investment round in DanceOn, a YouTube multichannel network centered on dance entertainment that is looking to expand its reach beyond the Google-owned video site.
Other investors in the L.A.-based company include Nigel Lythgoe, exec producer of “So You Think You Can Dance”; Machinima CEO Allen DeBevoise and EVP Aaron DeBevoise; Guy Oseary, Madonna’s manager; Roku chief marketing officer Matthew Anderson; Luminari Capital managing partner Daniel Leff; MediaLink CEO Michael Kassan; former News Corp. digital exec Jon Miller; Zefr co-founder Rich Raddon; startup accelerator LaunchPad LA; and Klass Capital Fund. In addition, Lythgoe has joined the startup’s board.
