The concept was simple; rent out an old boy scout campsite deep in the redwood forest of Northern California and give adults the chance to play and connect like kids again, sans technology. It was catchy and immediately went viral complete with a tweet from Arianna Huffington herself, coverage from CNN and Canada’s national news service. Tech bloggers spread the story with glee, and the website was tweeted and shared so much that camp sold out minutes after tickets were released. In this over-stimulated multi-screen world, a summer camp for adults to get grounded hit a collective nerve.
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