Silicon Beach has earned a reputation for strong e-commerce, consumer and entertainment-oriented scene. The rise of SaaS companies in Southern California has gotten less buzz, but entrepreneurs have been building a tech ecosystem that now has over a hundred enterprise SaaS companies in the region. Built In LA is featuring three game-changing SaaS companies changing the way their industries do business and showing that SaaS in LA has arrived as a legitimate powerhouse.
Nativo
President and CEO Justin Choi founded Nativo in 2010 to scale native advertising for brand advertisers and publishers. Brands started to shift to more content marketing, rather than traditional banner units, as publishers struggled to monetize their advertising models. Nativo anticipated the need to easily scale site-specific distribution and the need to so with a software product. So the company built a native advertising platform to help publisher monetization, deliver a higher performing ad product to marketers and provide consumers with a better user experience. The SaaS solution is gaining Nativo attention, like when it was named one of LA’s Hottest Tech Start’s at LA Tech Summit in the fall.
“To think the market is so large and everyone is still hand-writing orders and using printed catalogs and line-sheets was ludicrous,” Wells said. “Something had to change. As a result, NuORDER was born to revolutionize the apparel industry. We took the same notion that e-commerce has revolutionized consumer buying and applied it to wholesale.”
NuORDER launched out of those experiences in August 2011 to bring wholesale buying to digital.
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Prosperio
Prosperio founder and President Jimi Smoot worked in the online advertising place for nearly a decade and saw pain points in the media planning process that continued to remain unsolved. Media planning today continues to a largely manual practice using complex excel spreadsheets, that have only become more clunky with the increasing fragmentation of online advertising platforms, to send RFPs (request for proposals) back and forth between publishers and advertisers. Smoot saw the potential for a cloud-based solution to save online publishers and advertising agencies to save time, improve efficiency and gain more insights in their media buying. So he founded Prosperio, a media planning system to replace outdated processes and bring media buying into the cloud.
