Successful brands are the ones that understand their customer’s needs and wants, which is why DISQO builds technology to help companies engage with their customers.
On Thursday, the Glendale-based startup announced that it raised $85 million in its Series B funding round. Sageview Capital led the funding round, with participation from March Capital, Valuestream Ventures, Alpha Edison and Bonfire Ventures.
DISQO has built a tech platform that allows brands to measure customer sentiment during different parts of the customer journey, from how they feel about ads, how they find the products they buy and so on. This sort of information is extremely valuable for companies that want to attract more customers with specific branding initiatives or just get a sense of how customers feel about them.
According to the company, over 175 blue-chip brands, more than 125 large global market research firms and 35 leading advertising agencies already use DISQO software to measure how customers feel.
“Brands that know their customers best win. Our platform connects what people think and what people do to create breakthrough insights and competitive advantages. We do it by helping our clients build a complete understanding of brand experience, consumer journeys and market outcomes,” DISQO CEO and co-founder Armen Adjemian said in a statement.
This new Series B funding will be used to accelerate its product roadmap and develop new features for the DISQO platform. It will also allow the company to scale operations and hire for numerous positions. DISQO has dozens of open remote and Glendale-based jobs, including roles in engineering, product, marketing, sales, finance and more. The company currently has over 300 employees.
With the funding, Dean Nelson of lead investor Sageview Capital and Wes Nichols from March Capital will both join DISQO’s board of directors.
“Marketers are desperate for API-driven solutions for quality insights on the modern digital consumer experience. DISQO’s platform is at the forefront meeting this need with uncompromising fidelity,” Nelson said in a statement. “Sageview partners with exceptional entrepreneurs who create category-leading businesses that significantly advance an industry’s traditional operations. DISQO fits that disruptor mold, improving the way the world’s largest brands gather intelligence on the consumer experience.”
.png)
