We have officially become a nation of bingers and streamers. According to a report published by Research and Markets, global online television show and movie revenue is projected to hit more than $150 billion in the next four years.
Whip Media Group wants to help media and entertainment companies capitalize on this growth by arming them with better data on the content they create and the viewers they reach to inform their distribution and future creations. On Wednesday, the company announced it raised $50 million in Series D funding to make that happen.
The Los Angeles-based startup is home to three brands. The first is TV Time, which tracks detailed viewership data on 200,000 shows across more than 350 platforms. The second is MediaMorph, a cloud-based platform that helps content creators and distributors maximize revenue. Finally, there’s TheTVDB, which manages an audience-driven database for TV shows and movies.
Together, the company says these brands are responsible for billions of consumer actions and financial transactions, helping media and entertainment companies distribute, acquire and monetize their content intelligently.
“As media companies rapidly accelerate their content investments in the new ‘streaming world,’ data is central in their decision making,” said Whip Media Group’s co-founder and CEO Richard Rosenblatt in a statement. “With this new funding, we will invest in our platform to build unique data-driven features that provide a competitive advantage to our clients in this rapidly evolving market.”
Whip Media Group says it works with more than 50 of the world’s largest content creators including Disney, Hulu, HBO and Paramount.
