Online lifestyle network Tastemade grabs $35M in Series E funding

by Joyce Famakinwa
October 19, 2018
Tastemade founders
photo via Tastemade 

Tastemade has something big cooking.

The Santa Monica-based online food and lifestyle network announced that it has snagged $35 million in Series E funding, with the fresh funds earmarked to go toward audience development and expanding the company’s team.

“Tastemade has cemented its position as a leading lifestyle media brand for Millennials around the world,” Larry Fitzgibbon, co-founder and CEO at Tastemade said in a statement announcing the deal. “This funding will allow us to continue to develop a strong connection with our core audience through their passions for food, home & design, and travel, and bring new consumers into our worldwide community.”

“Tastemade has cemented its position as a leading lifestyle media brand for Millennials around the world.”

Tastemade was founded in 2012 and became known for its “hand-in-pans” cooking videos. Since then, the company has gone on to distribute original lifestyle, home and travel programming. In addition, the company launched Tastemade TV, a standalone subscription streaming platform. Tastemade currently has six studios both in the United States and internationally, including LA, London, Paris, Sao Paulo, Buenos Aires and Tokyo.  

The round was led by Goldman Sachs Growth Equity, with participation from Amazon, Cool Japan Fund, Redpoint Ventures, Raine Ventures, Comcast Ventures and Liberty Media.

According to Crunchbase, Tastemade has raised $115.3 million to date.

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