FabFitFun announced their company's first round of funding today to the tune of $3.5 million. The round was led by New Enterprise Associates and Upfront Ventures.
"FabFitFun has grown rapidly without raising any venture capital because it improves how women discover and engage with new products," said Upfront Ventures Managing Partner Mark Suster in a statement. "In an era of information overload, trusted curation rules. Upfront Ventures is thrilled to work with FabFitFun as it continues to build this community."
The Beverly Hills-based subscription box company launched in 2010 as a lifestyle brand and content site before entering the e-commerce industry in 2013.
According to their CEO Daniel Broukhim, the company has grown 300% year-over-year and has quadrupled their box count since last summer.
Unlike other monthly subscription boxes, FabFitFun curates seasonal packages that include full size beauty, fashion, fitness, tech, and wellness products.