Laurel & Wolf secures $4.4M to continue reinventing online interior design

February 12, 2015

Online interior design marketplace Laurel & Wolf has raised a $4.4 million Series A round. The six-month old startup is an online platform where users virtually create a room profile, pay a one-time flat fee and receive designs from multiple interior designers. Once a client selects the designer they like best, they begin a revision period with their designer to customize their space.

This funding round was led by Charles River Ventures with participation from Karlin Ventures, Upside Partnership, and Draper & Associates. Capital will be used to continue hiring and growing the product.

"As a designer myself, working with a variety of budgets and spaces, I saw that technology had drastically shifted the way people were approaching designing their homes and businesses," said Leura Fine, CEO and Founder said in a statement. "Pinterest and Houzz were often used for inspiration and e-commerce had made better looking products accessible to customers at a wide array of price-points, so it seemed that everything around interior design was moving into the future, except for design services. The ability to create this marketplace that easily bridges the gap between designers and customers is something we are very proud of. Not only does it allow for a way for our designers to reach new audiences, but it allows us the ability to control quality and price, ease for customers and tools necessary for everyone to have the opportunity to design the life they deserve."
 
Laurel & Wolf has raised $5.5 million in total since launch. The team includes over 600 interior designers nationally and plans on continuing that growth.  
 
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