Valet parking app CurbStand acquires former competitor Curby

by Julianne Tveten
February 10, 2015


CurbStand CEO Serge Gojkovich

Los Angeles-based valet parking app CurbStand has publicly announced its acquisition of Curby, a service for drivers and valet companies. Financial terms of the agreement haven't been disclosed. 

CurbStand, which allows users to geo-locate a participating valet stand to find parking, then request their car, pay, and tip a valet electronically, aims to offer a “complete suite” of valet services in light of the acquisition, according to a company statement. Though the two might be perceived as competitors, the relationship is complementary, according to the company.

CurbStand will integrate functions specific to Curby, which allows valet operators to monitor vehicle and staff activity in real time, monitor staff performance, evaluate the historical performance of each parking location, and examine analytics including customer demographics and user ratings.

In light of the acquisition, CEO Serge Gojkovich said CurbStand will be equipped for partnerships with institutions ranging from healthcare to lodging.


"We wanted to continue our rapid growth and be able to offer CurbStand’s simplicity to large-scale institutions like hotel chains, hospitals and municipalities," Gojkovich said. "Curby will expand CurbStand’s capabilities on several fronts. For starters, we will now be able to offer CurbStand to large scale operators and provide them with an unparalleled level of reporting and metrics. Secondly, this acquisition will help CurbStand offer other on-demand services in the near future."

The company also offers valet training and staffing programs for operated lot and garage facilities as well as licensed and “partnership properties.”

Accompanying the buyout are two executive additions: Curby CEO Colby Goff and CTO and co-founder Niels Jonker. Goff will serve as an advisor to the Board of Directors, and Jonker will serve on the CurbStand Board of Directors. Gojkovich said CurbStand has also absorbed members of Curby's technology team.

According to Gojkovich, CurbStand is currently partnered with over 100 valet operators and continues to add five to 10 new locations each week since its 2013 founding. The company currently serves select locations and companies in Los Angeles, Miami, Ft. Lauderdale, Dallas, Austin, Boston, and Denver.

"We plan to expand CurbStand’s reach to other major U.S. cities and to secure additional locations in cities where we’ve already launched. We’re also planning on adding new on-demand features as we continue to develop the app and incorporate Curby’s technology with our own," he said.
Have a tip for us or know of a company that deserves coverage? Email us via [email protected]


Los Angeles startup guides

Best Companies to Work for in Los Angeles
Best Software Engineer Jobs in Los Angeles
Coolest Tech Offices in Los Angeles
Best Sales Jobs in Los Angeles
Best Perks at Los Angeles Tech Companies
Best Marketing Jobs in Los Angeles
Your Guide to Virtual Reality Tech in Los Angeles
Your Guide to Media Tech in Los Angeles