Angeleno Artistry gives LA's art community a powerful platform

by Emerson Dameron
October 28, 2014

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Zack Holland believes that too many young Americans decorate their homes with stock prints of MC Escher, Audrey Hepburn and Reservoir Dogs. And he's doing something about it.

Holland is the founder of Angeleno Artistry, a platform for local artists to connect with new fans. The company showcases five local artists per month, creating network profiles and making their work available for purchase.


[ibimage==33835==Medium==none==self==ibimage_align-left]“Angeleno Artistry is utilizing technology to modernize an industry that still runs in much of the same way as it did a hundred years ago,” said Holland. “Artists still need to build their brands and find new customers for their work, and consumers still need to find an artist whose style fits them and their personal style. We are working to bring that process online, and put art in the hands of consumers and money in the hands of artists in more ways than just original works.”

Holland has long been fascinated with technology and what it can accomplish in the real world. At age 16, he started a business in his hometown of Park City, Utah, to help residents ask for help and contribute to the community, he said. When he graduated from USC, he found himself immersed in a creative mecca and got to work right away.

[ibimage==33836==Medium==none==self==ibimage_align-right]“While all working full-time jobs, we were accepted into the USC Gould School of Law Small Business Clinic, which managed to complete all of our costly legal needs free of charge as educational exercise,” Holland said. “We ran a successful crowdfunding campaign on Indiegogo, and had two early stage angel investors that provided the capital necessary to get us off the ground. Now a full-time project with a powerful social media presence and two months of successful business under our belts, Angeleno Artistry is on track to doing what we originally hoped for back when we started in September 2013 - providing emerging artists a platform to make money doing what they love.”

Angeleno Artistry currently receives more than 500 submissions per month, and donates a portion of its take to PS Arts. “The beauty of running an organization that genuinely wants to do good for individuals and the city is that others are very willing to work with you,” said Holland.

Holland said he is actively looking for funding. He's enjoying every minute of his time on the LA art and tech scenes, which he loves to see feed on one another's creative energy.

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