By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn't just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world.
The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco's corporate culture is built on a team laser-focused on working together to realize the company's mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
Who Are You:

• An innovative forward thinker, resourceful, motivated, and passionately committed to your trade.
• A driven ecommerce and growth specialist who is obsessed with customer behavior.

• Passionate about using analytics and reporting to understand user behavior across all digital channels.
• A skilled e-marketer ready to elevate how we go-to-market, launch new products, and monetize across the full funnel.
• Able to build and foster relationships both internally and externally.

What's The Role About:
We are seeking a Sr. Manager eCommerce and Monetization to drive Puffco's eCommerce business. Reporting to the EVP of Digital they will be responsible for the online revenue goals, monetization, and website experience, including CRO. They will be a key contributor to go-to-market activities, working cross-functionally across Digital, Sales, Marketing, Operations, and Product.
The right candidate will be excellent in developing and fostering relationships. They will be responsible for owning our website-inclusive of the wider roadmap, site experience, revenue generating initiatives, and using data insights to drive conversion rate optimization, AOV, and ultimately sales. They should have deep DTC experience, and be detail-oriented, with the ability to focus on driving the execution of digital commerce strategies, monetization, and personalization activities.
This hybrid role is based out of our Los Angeles HQ and requires in office work 2-3 days per week.
Some things you will be responsible for:

• Partner with EVP of Digital in developing and executing overall ecommerce strategy
• Responsible for eCommerce revenue & demand plan alongside monthly inventory forecasting that drives to targets
• Owns online shopping journey personalized across customer segments and product experiences; ensures an always-on, error-free user experience
• Collaborate with Marketing team to develop comprehensive and elevated Go To Market plans, SEO, and full-funnel marketing
• Develop and provide recommendations on catalog promotions and site merchandising to generate incremental revenues

• Provide decision support on optimal release timing, pricing, and promotional activities for product releases

• Day-to-day management of eCommerce platform and matrixed team of eCommerce specialists
• Fluent in UX design and digital product management fundamentals
• Drives A / B testing and publishes outcomes

• Develop and track KPIs and metric reporting; assess reporting needs to enhance insight into the business and highlight areas of operational improvement
• Assess digital customer profitability and growth opportunities on a segment-by-segment basis

• Drives process efficiencies to maximize the net contribution of revenue and ensure clear governance and accountability across working teams

Some qualifications and skills we need you to have:

• 5+ years working in eCommerce and DTC with a fluent understanding of Shopify+
• 2+ years in a management role working with in-house teams and external agencies
• 2+ years working in web analytics platform, Google Analytics and Power BI experience preferred.
• Bachelor's degree required
• A self-starter who is motivated and able to work independently

Some qualifications and skills that are an added bonus:

• Prior experience working in a start-up environment
• Prior experience in Cannabis
• MBA

Perks and Benefits:

• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
• Friendly office in LA Center Studios with a fun casual and comfortable work environment
• Snacks, lunches, retreats, and SO much more!

EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com.
Follow us on Instagram @Puffco