VP of Marketing

BloomNation is looking for a VP of Marketing to build/lead our marketing team. We are looking for an expert in customer acquisition that can build our user base through business development and other low cost/ high volume user acquisition channels.  This will be a massive undertaking that will change the face of the company. 

As a disruptor in the $35 billion flower industry, you will be tasked with educating the public on why shopping directly with a local florist is revolutionary and infinitely better than going through a sordid floral broker.  With the most beautiful flowers and products at your fingertips, you will be able to showcase our unique and localized inventory and redefine the flower shopping experience.

Responsibilities:

• Own a marketing team that showcases the disruptiveness and advantage of BloomNation; tell us what this team can be, and then make your vision a reality
• Identify, forge and develop partnership opportunities to enable continued rapid consumer growth
• Propose, prioritize and lead new initiatives and partnerships from the concept phase, through evaluation, scoping and successful execution
• Source, evaluate and test new user acquisition channels
• Oversee all new customer acquisition & retention marketing channels including but not limited to, search marketing (SEM and SEO), display advertising, affiliate marketing, retargeting, and social marketing
• Conduct analysis to validate the accuracy of the LTV model for paid campaigns
• Report weekly and monthly on the progress of all channels

Desired Qualifications:

• 8+ years of experience doing business development, marketing and customer acquisition
• Understand BloomNation’s unique market position and what advantages and challenges this presents for marketing channels
• Outstanding creativity and drive; superb verbal and written communication skills.
• Proven track record of effectively negotiating business agreements and developing business relationships that impact company performance
• Expertise in developing, analyzing and modeling business cases
• Strong business acumen and ability to synthesize and analyze data to identify trends and marketing opportunities
• Strong understanding of advertising through Facebook, Google and other scalable ad channels
• Ability to manage complex projects and multi-task with excellent organization skills. Pays attention to both details and macro-level outcomes  
• Ability to flourish with minimal guidance, be proactive, think strategically and handle uncertainty and ambiguity in a fast-paced environment
• Passionate about flowers, helping local artisans thrive, and technology

About BloomNation:

BloomNation is the Etsy for local florists.

Imagine if McDonald's was your only option for ordering food online. Ridiculous as the scenario may sound, it's exactly how the online floral industry operates today. The overwhelming bulk of online floral transactions go through a small handful of major "wire services" (FTD, 1800Flowers, Teleflora, etc.) that rolled up the floral industry in the early days of the internet by offering a generic set of bouquets, regardless of which florist fulfills the order. The problems are numerous: designs are lowest common denominator, florists receive only a small portion of what you pay & so must fulfill your order using their cheapest or dying flowers, the wire service middle man reduces accountability, and what you order is often not what you receive.

Enter BloomNation. We're able to provide consumers more unique bouquets, better value for your money, and higher quality flowers by bringing local artisan florists online. The opportunity we're pursuing is very rare: a huge badly broken market and a solution for which the industry is clamoring. Our marketplace makes the experience better for both consumers and local florists. Finances aside, we make the world more unique & interesting while helping local businesses thrive.

 Team and Culture

Our team is backed by the best investors in the industry including Ronny Conway, Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.). We are still early enough that options matter... a lot... We are recruiting Silicon Beach's top talent as we rapidly scale up our still small (~17 person) team. Join us if you are an entrepreneur at heart & if you want to own and be a leader in your area of expertise. If you're passionate, energetic, and easy to work with you will thrive here.